- If you give up today it's easier to give up tomorrow
- If you bring a brick every time you climb that hill, soon it will stand a house on that hill
- It doesn't get easier, you just go faster
- Keep no relics, they slow you down
- Deal with the mess
- Keep it simple stupid
- Navigate the gray zone
- Make yourself redundant at any cost
- The ride starts on time, no exceptions
- Innovation happens beyond the documentation